AMAZON'S HOLIDAY SOIREE 2024

As far as public spaces go in NYC, few are more iconic than The High Line. Throwing it back to the public space’s origins as a rail line, we transformed 2-blocks of the popular green space into a holiday village for Amazon’s 4th annual Holiday Soiree hosted by Kelsey Ballerini. The space featured activations from partner brands like estee lauder and coach, various amazon verticals, F&B touchpoints, product customization and buildouts for each of Amazon's core shopping categories.