AMAZON'S HOLIDAY SOIREE 2023

As production lead on Amazon’s Holiday Soirée at the former Barneys flagship in New York, we transformed an entirely vacant department store into a fully immersive holiday experience for 400 guests, hosted by Sarah Jessica Parker.

The space was reimagined floor by floor with shoppable vignettes, curated product moments, and layered brand integrations designed to feel like stepping through a series of elevated holiday scenes. Guests moved through custom-built environments featuring live customization stations, interactive gifting moments, and hospitality-driven programming, all supported by full technical production and seamless show flow.

From blank retail shell to fully realized holiday destination, we handled end-to-end production including spatial design, fabrication, logistics, AV, vendor management, and guest experience execution.