BARSTOOL SPORTS UPFRONTS

We led event production, fabrication management, stage buildout, and atmospheric design installation for the 2022 Barstool Sports Upfront at Webster Hall.

The show brought more than 500 advertisers, partners, and talent into the room for a live presentation that leaned fully into peak Barstool energy, equal parts programming reveals and unfiltered moments. From beer-chugging segments to interactive crowd moments, the environment needed to feel loud, fast, and unmistakably on brand.

Our team engineered the physical foundation behind it, overseeing stage design and build, scenic fabrication, technical integration, and full room atmosphere to support the show flow from open to close.