NBA TIP OFF LOUNGE

Hennessy and the NBA partnered with Friday Knights to host an intimate tip-off celebration honoring Hennessy as the “Spirit of the NBA.” For the occasion, we transformed a cocktail lounge into a courtside-inspired salon where basketball culture met elevated nightlife.

Guests moved through a series of curated moments - a live barber station, custom mini hoops, and a selection of embroidered Hennessy merchandise including towels and tees - all set within a room defined by rich cognac cocktails and custom Hennessy glassware. The guest list brought together tastemakers, artists, and influencers for an evening that blended sport, style, and hospitality into a refined lounge experience.