LIP TREATS LAUNCH

Friday Knights supported the launch of Burt’s Bees Lip Treats with a full storefront takeover of Papa d’Amour in New York, transforming the bakery into a branded Burt’s Bakery for a daytime media and influencer event. Custom pastries inspired by the product flavors, branded environments, and bespoke takeaway packaging created a playful product introduction designed for discovery and social sharing. FK provided creative, graphic design, executive production support, and on-site execution, guiding the project from pre-production through event day.